In the reading
“Visual pleasure and narrative cinema” by Laura Mulvey, she describes narrative
cinema as containing many elements of phallocentrism that affects the
representation and role of women in film and society. Mulvey describes that the
cinema acts as an “advanced representation system” that offers its viewers many
possible pleasures. (Mulvey) The first pleasure is defined by the term Scopophillia,
which allows the simple act of looking onto a film screen and being looked at
to be sources of pleasure. The second source of pleasure occurs through
reflection and self-identification. For instance, she explains that recognizing
oneself through a mirror image can lead to misrecognition because an
acknowledgment of a mirror image is more perfect and complete than one’s own
experience. Finally, the third source of pleasure occurs through “a love
affair/ despair relationship” with an image and self-recognition. (Mulvey) For
this reason, women are put on display in films, as objects that function only
to serve the needs of men. As Mulvey states, women “act as signifiers for male
desire”. (Mulvey) I believe that this interpretation of narrative cinema is similar
to women’s role in music videos. Women are often represented in a male singer’s
video as being sexualized objects for the singer’s enjoyment and pleasure. The
male singer is often surrounded by many women, usually one on each arm and they
are shown as being hyper sexualized individuals and their primarily role is to
stand next to him and look pretty for his enjoyment and the viewer’s enjoyment
as well.
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