Stuart Hall
writes in the reading “What is this “black” in black popular culture?”, that
black culture is not a pure form of culture but rather a hybrid form that
includes African heritage and diasporic conditions. (Hall 1) According to Hall
there are several key elements that are emphasized as being apart of black popular
culture including style, music and the use of the body. (Hall 1) Hall further states
that American popular culture itself has never existed without these elements
and traditions of African culture. As an outcome, postmodernism has been
fascinated with difference between cultures including differences in ethnicity,
sex, and race. Therefore this type of fascination with cultural differences has
produced cultural hegemony that is constantly changing and working towards
turning popular traditions and practices into every day, local practices. After
reading this essay, I think what Hall is trying to say is that popular culture
has used local cultures as a means to gain profit. He states in the reading
that “Popular Culture always has its base in the experiences, the pleasures,
memories and traditions of the people”. (Hall) As a result popular culture
including black popular culture has been commodified and stereotyped. This has
caused culture to become more fantasy like than the real thing. Based on this
interpretation I was reminded of a reading I read by Judith Ortiz titled “The
myth of the Latin woman” in this reading she states that as a Latina she can
leave where she came from and master the English language but because of how
she looks , the island will always travel with her. For instance she was
getting off the bus and a guy started singing the song “Maria Maria” from Westside
story to her. She further explains that advertisements have attributed the
words “smoldering” and “sizzling” to not only foods in her culture but also to the
women as well. Therefore culture , including black culture has become more
imagined, stereotyped and mythical.
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