At first while reading What
is this "black" in black popular culture? (Rethinking Race) by Stuart
Hall, I thought the context did not make sense and was quite scattered. In
order to explain what black popular is, Hall needed to give a background of
popular culture he explains and gives reasons for the ways that black pop
culture has evolved and grown into its own unique genre. Postmodernism help
introduce black popular culture on a nationally known scale. Since everything about postmodernism was
supposed to be different and cutting edge, it only makes sense that Hall’s third
point about the moments that are important to black popular culture. “--there's
nothing that global postmodernism loves better than a certain kind of
difference: a touch of ethnicity, a taste of the exotic (Hall, 2)...”
Hall is
interested in cultural hegemony and how it has formed and contributed to
specifically black popular culture. Cultural hegemony is produced by dominant
groups to make subordinate groups feel like their opinions matter and cultural
changes are being made in society. In this case, black pop culture can be a
form of cultural hegemony. However, Hall contributes instances in which
cultural strategies that can actually make a difference (3). When I think of
black popular culture that break barriers and cultivates cultural change I
think of the way that genres of music like jazz and blues. They have become iconic
because of African American jazz artists.
Despite
this article being a little confusing for me, I think Hall’s main idea is that
all aspects of popular culture has evolved and is continuously changing. Hall
says “…popular culture, commodified and stereotyped as it often is, is not at
all, as we sometimes think of it, the arena where we find who we really are, the
truth of our experience (9).” Thus, black popular culture will continue to grow
and become more known and integrated into society.
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