Whether we like it or not, America is a capitalist society, so naturally when we speak of any American industry (especially the film industry), we can assume that they will want to make as much money as they possibly can, as fast as they can. They want to appeal to as many people as they possibly can, while still appealing to mainstream idealistic standards (which are the real demons here), regardless of the repercussions to any individual or group. Unfortunately, that is capitalism. (Sigh...)
Beltran would probably not agree entirely with my opinion that the American film industry is reflective of it's society, and would likely rather address the problem within the industry itself rather than with those who consume the media in their respective audiences, but as stated earlier, the film industry wants to make money, and as such they must give people what they want. Therefore is it not primarily the fault of the audiences?
As proof I believe that we as a country are only now starting to become socially conscious and accepting of a more cosmopolitan representation in media, which is why this question is being raised, and why there is a continued effort within the film industry to increase ethnic representation, and no longer make it ambiguous.
Beltran does quite a bit to critique the system and demonize an industry, but offers little suggestion as to how to fix the root of the problem. Still, at least the topic is discussed and can lead to a further understanding of the matter as we are still only approaching the next stage of our societal consciousness... and as that continues to expand, so too will our representations in film and other media.
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